Speak Science communication workshop successfully delivered
within the TwinSubDyn Project
TwinSubDyn Science Communication Workshop, dedicated to developing science communication skills and promoting science to broader audiences, was held on April 17, 2025at the Faculty of Sciences, University of Novi Sad (TwinSubDyn Coordinator). The main goal of the workshop was to embrace the dynamic world of science communication and learn how important it is to share the research impact in a way that inspires positive actions, raises awareness and capacity and creates fresh ideas that eventually change the world for the better.
The workshop was very well attended, which confirms the growing interest among the researchers in learning how to maximize the impact of their research by presenting the results in a clear, engaging, and relevant way. Experienced speakers, very active in science communication, have shared their knowledge on how to approach the targeted audience and the media, how to (re)build trust in science and inspire academic careers through interactive lectures and open discussion.
Dr Branislav Jović (full professor at UNSPMF) talked about the scientific community juggling between the project deliverables and financial reports and the famous “reviewer number 2”; the media around us with distorted mirrors and their interpretation of scientific truth; decision-makers—investors in the process of ideas—technology—a better world.
Dobrivoje Erić (Head of Department of International Cooperation at Center for the Promotion of Science CPN) focused on ‘How to communicate science to (un)desired audiences,’ and presented various methodologies and approaches through which we connect non-scientific audiences, laypeople, with scientists, involve them in the research process, or in active exchange of inspiration, knowledge, and practices.
Dr Dajana Bjelajac (Assistant Professor at UNSPMF) focused on how to turn science into an adventure through firsthand experience, how important light pollution is and what the natural night sky can tell us.
Participants enjoyed exploring how to make science more visible, inspiring, and accessible to those outside the academic world. The clear goal of the workshop was to empower participants to think outside the box and to share their research in an attractive way that citizens can understand and relate to.
Speak Science Communication Workshop confirmed the importance of science communication – not only as a desirable soft skill, but also as a responsibility of every researcher to leave a relevant impact that will outlive the project.
